Daniel Effron

A social psychologist by training, I'm a Professor of Organizational Behavior at London Business School.

 

I study the psychology of ethics and morality.

 

News and updates:

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• Check out my TEDx talk on why fake news spreads, and what we can do about it.

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• Watch my interview on Meet the Press Daily with Chuck Todd about how people think about the morality of misinformation

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• Watch my address to the Ethics Alliance in Sydney, Australia, about the psychology of unethical behavior

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• Read my NYTimes op-ed on why we don't mind the falsehoods of leaders we support

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• Listen to me discuss my research on moral licensing on Freakonomics Radio (Discussion begins ~25:30)

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• Read Poets and Quants' profile of me as one the "40 Best Business Professors Under 40" ​​